Advertising Archives
Lincoln Motor Company: MKC 'Live In Your Moment' Campaign
This campaign communicates a bold and direct link between the essence of “live in your moment” and the “dynamic calm” MKC. On the web, through responsive scrolling and moving imagery, the site tells the story of active calm by providing a link between either exhilaration or peace and the features of the MKC. Active features such as the 2.3L EcoBoost Engine, Lincoln Drive Control, and Six-Speed SelectShift will be called out. Quiet features will include the felted wheel wells, recessed roof rails, and Active Noise Control. By pairing the features to these two attributes, Lincoln tells a compelling story for the MKC.
Lincoln Date Night Strategy
This is an exclusive invitation to drive the luxurious Lincoln MKZ–a model of design and performance–during an extended 48-hour test drive. It’s a chance to truly experience what it’s like to own a Lincoln without any obligation. And to make our offer even more extraordinary, included with this test drive is a $100 gift card to use at the restaurant of the customer's choice. The mapped-out communication plan helps consumers discover the benefits that come with Lincoln ownership before owning one via various online and offline channels.
Healthcare advertising
Working in healthcare is incredibly rewarding and fulfilling. It could drive us to do our best knowing that It is work that can improve the lives and outcomes of people facing some of the most difficult times in their lives. Over the years I have worked for several healthcare agencies in NY as well as startups related to the healthcare space. But the reality of working on these deeply impactful products is full of obstacles in sensitive domains, which are slow, regulated, costly, and involve all the legacy and integration baggage.
Zostavax
This campaign was developed for the global market to communicate the potentially long-lasting, severe pain of shingles associated with PHN (postherpetic neuralgia) and the potential impact that this pain can have on the quality of people’ s lives. As per research, the severe pain of shingles is a motivator for consumers to get vaccinated. It is persistent nerve damage that is associated with excruciating pain that can last for months, years, or even life. One can imagine the severity of pain by the fact that 96% of patients experience acute pain that is more intense than Labor pain, and the chronic pain exceeds the severity of osteo or rheumatoid arthritis.
American Express
Journeymakers Launch
For their 100th anniversary, American Express Travel launched Journeymakers: a new digital campaign and platform that recognizes the special people behind every travel moment.
Working with Momentum, I helped concept and create an immersive launch experience to highlight the stories, images, and functionality of the platform. Large-format posters, iPad demo stations, and flat-panel displays were used to promote the campaign. Premiums included Journeymakers-branded tote bags, luggage tags, and postcards. The event took place at the American Express Tower (200 Vesey Street) and Brookfield Place.
“Hall of JOURNEYMAKERS” Gallery
The centerpiece of the event is the Hall of JOURNEYMAKERS gallery. This experience combines imagery, video, and storytelling in order to bring the JOURNEYMAKERS “Gallery of Recognition” to life. Audiences are able to explore oversized photographs, screens, and stories – taking a journey of their own as they walk through the exhibit. And integrated within could be various JOURNEYMAKER-like moments from the 100-year history of American Express® Travel. The gallery also features iPad stations and/or digital touchscreens so the audience can try out the JOURNEYMAKERS platform for themselves.
Select concepts
3D Chalk Art “Journeys”
Installation of immersive and visually stunning 3D illustrations on-site within American Express real estate –depicting the JOURNEYMAKER anthem stories. As a call to action, the audience takes a photo and shares it on Instagram using the hashtag #journeymakers.
“Hall of JOURNEYMAKERS” Gallery
In the gallery, JOURNEYMAKER stories are organized by the pillars of Above and Beyond, Money Can’t Buy, Transformational, and Personal Connection. The gallery also features iPad stations and/or digital touchscreens so the audience can try out the JOURNEYMAKERS platform for themselves.
JOURNEYMAKERS Google Hangout
Several American Express Travel or partners (Delta, Starwood, etc.) JOURNEYMAKERS join a brief Google Hangout at scheduled times – where they can talk about the amazing travel destinations they live and work in, some of their special travel tips, and how they help make memorable journeys possible. People see these JOURNEYMAKERS talk live on-screen at the event, join the hangout remotely, or watch the archived videos later on the American Express YouTube channel.
Recognition Moment Videos
Film and broadcast of several emotional “live” moments when selected JOURNEYMAKERS are presented with their message of appreciation. And hear from those JOURNEYMAKERS themselves about what’s behind the special journeys that they make happen. These moments of recognition are compiled into a short documentary film made available on the JOURNEYMAKERS platform.
Bond Robot live demo
Live demo of the Bond note writing robot – allowing the audience to think of their JOURNEYMAKER while ther’re at the event, and have their letter created and sent in real-time. They can submit their message through the platform on a screen alongside the robot, or can even text their message to the robot.
Giveaways: Messages in a Bottle
Small bottles include images, handwritten notes, or inspirational quotes from select JOURNEYMAKERS – written by the Bond robot. AmEx Employees RSVP for the event with a favorite photo to be included in their bottle.
Giveaways: LOMO Instant Camera
Select event attendees receive a Lomo instant camera to document their journeys with real-life instant photos and make real-time memories. The camera is labeled with the American Express Travel 100 Years mark and JOURNEYMAKERS logo.
Giveaways: “Write Your Own Journey” notebook
A clothbound, branded travel journal to document personal travel stories, so people can keep track of the JOURNEYMAKERS who made it all possible along the way.
Giveaways: JOURNEYMAKERS Tote Bag
Each event attendee receive a branded JOURNEYMAKERS tote bag – a very useful tote for day trips while on their travels
Giveaways: Bond Robot custom luggage tag
At the event, a personalized JOURNEYMAKERS luggage tag is created by the Bond robot.
Giveaways: JOURNEYMAKERS POSTCARDS
Several JOURNEYMAKERS postcards are dropped into the gift bag, featuring beautiful imagery from the campaign.
